FTC Trademark Usage Guidelines

Introduction

FTC Networks, LLC has created and delivered some of the most engaging software experiences on the web. Throughout the world, our trademarks identify our products so that consumers know they are using FTC's high-quality products and services. FTC has gained valuable rights by the proper and continuous usage of trademarks to identify its goods and services. If a trademark is used improperly, its value can become diluted or generic. Properly using our trademarks by following these trademark usage guidelines protects and preserves the value of our trademarks and the FTC brand.

What is a trademark?

A trademark is a word, name, symbol, device, design, phrase, sound, or color adopted and used by FTC Networks, LLC to identify its goods and services and to distinguish them from other goods and services. Trademarks are usually noted with either a ™ or a ® symbol. In the United States, a trademark that is noted by a ™ has not been registered with the United States Patent and Trademark Office and a trademark noted with an ® has been registered with the United States Patent and Trademark Office. Trademarks, however, may also be registered internationally and each country has different laws regarding the proper notation of trademarks.

Referential trademark usage

You may use a FTC trademark or product name to refer specifically to such FTC product in marketing and promotional materials, books, conferences, applications, demonstrations, and so on. You are permitted to use an FTC trademark referentially provided that:

• You adhere to these FTC Trademark Usage Guidelines.
• You do not disparage FTC or FTC products and services.
• You display your name or logo more prominently than any FTC trademark.
• You include a disclaimer that FTC does not sponsor, affiliate, or endorse your product, and/or services.

General trademark usage guidelines

1. Use appropriate markings. Always capitalize the product name and designate the trademark with the appropriate ™ or ® symbol. Also, the first usage or most prominent usage of a FTC product name must be used in conjunction with the FTC® trademark and in the same type size, font, color and line.

   Incorrect:

    

   The font and color options available in SuperChat are excellent.

    

   Correct:

    

   The font and color options available in FTC™ SuperChat™ software are excellent.

    

2. Use FTC trademarks as adjectives. Always use FTC trademarks as adjectives that describe the generic product. A trademark is an adjective to be used with the noun it modifies.

   Correct:

    

   FTC™ RTUBE™ offers one of the most dynamic video sharing experiences available on the web today.

    

   Also, because a trademark is an adjective, it should never be used as a possessive or in the plural form.

    

   Incorrect:

    

   FTC™ RTUBE™ extensibility . . .

    

   Correct:

    

   The extensibility of FTC™ RTUBE™ software.

    

3. Do not use any FTC trademark as your trademark, service mark, trade name, domain name, product name, or logo. FTC trademarks identify the goods and services of FTC Networks, LLC. No third-party may use any FTC trademark as their trademark, service mark, trade name, domain name, product name, or logo. You must have your own distinct trademark, service mark, trade name, domain name, product name, or logo that does not include any FTC trademarks. You may, however, referentially use the FTC trademark in connection with your product. Also, you may not use a variation, combination, or abbreviation of a FTC trademark.

   Correct:

    

   ABC chat client for use on the FTC Chat Service™.

    

4. Attribute ownership of FTC trademarks to FTC. When you refer to a FTC trademark, please include the following notice of trademark attribution where appropriate, such as on your product, printed materials, and online.

   Correct:

    
   FTC and Voyager are trademarks or registered trademarks of FTC Networks, LLC in the United States and/or other countries.

    

Specific trademark usage guidelines

• Logos. You may not use any FTC logos (including buttons and graphic symbols) without a trademark license from FTC. All usage of trademark logos shall be pursuant to these guidelines and any other guidelines associated with that logo. You can find FTC's logos at www.MyFTC.com/FTC/style_guide/.

• Merchandise items. You may not manufacture, sell, or give away merchandise items, such as T-shirts and mugs, bearing FTC trademarks or logos, except pursuant to an express written trademark license from FTC.

• Slogans and taglines. You may not use or imitate an FTC slogan or tagline such as "Claim your piece of the net!"

FTC Networks, LLC trademarks

Revised July 14, 2007

This list is posted solely for your convenience. FTC Networks, LLC does not waive any rights to any FTC trademark, service mark, trade name, product name, or logo that does not appear on this list. The symbols below denote status of the trademark in the United States only. FTC trademarks may also be registered internationally.

Third-party trademarks

Third-party trademarks, trade names, product names and logos, contained in this website may be the trademarks or registered trademarks of their respective owners.